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"It’s still us. We’re still LP. But more consistent and, we hope, more instantly recognizable."

We have modified our logo to reflect who we are today and symbolize our dynamic future.
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It uses a simpler color palette and, we believe, is more refined, but still contains the spirit of the original. It’s an evolution and one that can scale easily, and work better, in many more places.

Branding is the promise, the Big Idea, the expectations that reside in everyone's mind. Branding is about making an emotional connection as a part of evolution for our publication.
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Our professional profile has grown and evolved over the past few months, and now is the best time for change.
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